Patient First Digital Solutions: Trends Shaping the Patient Experience in 2025

As clinical trials grow more complex and patient expectations continue to rise, biopharma and biotech organizations must evolve their strategies to ensure a supportive, engaging experience for participants. Recruitment and retention challenges, along with demands for greater diversity and inclusion, are driving the need for patient-first solutions that reduce friction and foster trust.

Derived from The Pulse, this report offers insights to guide sponsors in meeting the moment. Use it to:

• Understand the challenges sponsors face in patient recruitment, engagement and diversity.
• Align your patient-first strategies with industry trends and expectations.
• Explore how digital solutions, patient concierge services, and centralized communication can reduce barriers, improve patient access, and elevate trial experiences.

By putting patients at the center, sponsors can strengthen trial outcomes and meet the moment with confidence.