Reshaping the Future of Consumer Health through Decentralized and Digitally Enabled Strategies

Consumers are increasingly connected, using technologies like online apps, fitness wearables and smart appliances to communicate, socialize, shop and manage their health, seeking services that simplify their lives. This demand makes digital and decentralized (DCT) clinical study technologies appealing, as they offer consumer-centric, efficient study models.  

The use of DCT study strategies has the potential to generate deeper health insights, improving clinical study design and execution. Sophisticated data analysis platforms further enable researchers to apply these insights to product development and approval.  

In this paper, we discuss: 

• Unique needs and challenges of consumer health research  
• Three key benefits of using DCT study strategies in consumer health research 
• How DCT and digital technologies can enhance the quality, speed and relevance of data collection in consumer health studies