Woman shopping for medication.

Consumer Health

Innovative and comprehensive evidence to compete in an expanding market

In today’s competitive and evolving landscape where consumers are playing a larger, informed role in health care, evidence of value for consumer health products is imperative for success. The influx of new entrants into the consumer health market means companies need to understand the landscape, plan clinical and real-world evidence strategies early, and implement those strategies effectively and efficiently to acquire and maintain their position in the marketplace.

Consumer health encompasses a wide range of direct-to-consumer, non-prescription products, including over-the-counter (OTC), nutritional, personal care, and patient care products.

Pharmacist reading the label of a bottom to a customer.
a group of peers viewing information on a tablet and discussing

We can help you

  • Explore proof-of-concept ideas
  • Test tolerability and safety
  • Assess bioequivalence
  • Perform registration studies
  • Demonstrate efficacy to support label claims
  • Develop effective Rx to OTC switch studies
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consumer health trials completed

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consumer health patients recruited


consumer health team

Consumer health resources

Bringing value to consumer health by offering you

  • More than 300 multidisciplinary experts with consumer health experience
  • Focus and flexibility of a niche partner, with the experience and reach of global CRO services
  • Development, launch and commercialization strategies to optimize product success
  • Experience in both interventional and non-interventional study types
  • Real-world evidence and data solutions that are tailored to your specific needs
  • Expansive therapeutic, scientific, operational and technology excellence
  • Experienced and dedicated consumer health site networks
  • Both traditional brick and mortar and decentralized clinical trial capabilities
  • Detailed understanding of global regulatory requirements
  • Key partnerships for patient education and recruitment

We offer innovative trial design and technology offerings such as

Wearables expertise Learn more
Decentralized clinical trials Learn more
Adaptive trial design Learn more
landscape data
Accelerated Enrollment Solutions Learn more

Consumer health team experts

Christopher Morris

Senior Director,
Consumer Health

Jonca Bull, MD

Vice President,
Value & Development Consulting

Charity-Anne Schuller

Senior Director,
Regulatory Affairs

Terry Wilcox, PhD

Vice President,
Real-World Evidence, Evidera

Mariah Baltezegar, MBA

MBA, Vice President and Head Consumer Health & PPA Study Innovation, Real-world Evidence