Patient Recruitment & Engagement
Leading the future of patient recruitment via engagement – with the patient first
Recruiting and retaining patients continues to be one of the biggest challenges in clinical research today. Over the last 10 years, this challenge has compounded, with 50% of sites failing to achieve recruitment targets and 86% of trials missing them overall, significantly impacting study timelines.
As the health care journey evolves, patients’ perceptions, motivations and behaviors regarding clinical trials are continuously changing. Today, more than ever, patients are taking charge of their own health journey by leveraging online and digital platforms to better understand their condition, explore all available treatment options and gain access to research opportunities.
Our patient first digital solutions address these challenges with a strategic approach to patient recruitment and engagement, built on patient-first insights. With data and AI at our core, we are revolutionizing direct to patient outreach methods that engage patients where they are and crafting educational and awareness campaigns that break through and resonate. All designed to streamline the patient experience every step of the way and empower sites with real-time insights to deliver accelerated enrollment, de-risk timelines and minimize site burden.
50% of sites failed to achieve their targets
86% of trials missed them overall
Locate patients globally with precision
Our patient first recruitment and engagement model combines broad global reach with precision methods powered by extensive data and AI models — ensuring the right participants are selected for the right protocol at the right time.
Data-driven omnichannel solutions to engage patients in their digital health care ecosystem
- Global research ready registry: Our proprietary pre-consented pool of 10 million patients across 200+ indications in 41 countries. Powered by AI and our custom campaign engagement technology built on 300 patient profile datapoints, enabling engagement with a study’s target population.
- Data omnichannel precision: Our data-powered omnichannel ecosystem locates and engages patients across their health care journey using EHRs, claims, pharmacy records, labs, genetic testing networks, HCP referrals and more. We tailor the right channels to the key decision moments and needs of our ideal study population, driving enrollment for even the hardest-to-find populations.
- Point-of-diagnosis engagement: EMR embedded AI-platforms providing highly precise patient-trial matching with smart prompts at the point of care to notify eligible patients and their providers of relevant trial opportunities.
Unprecedented engagement via our online communities and industry leading patient advocacy partnerships
- Online communities: 250+ indication-specific communities, enabling peer-to-peer health care discussions. Two million members in total and growing while also providing a platform to global patient advisory groups to power engagement with their members – all enabling us to increase awareness of trials through targeted messaging.
- Patient advocacy network: Our strategically curated global network of more than 300 partnerships with patient advocacy organizations spans therapeutic areas from rare diseases to prevalent conditions. These relationships, built across our entire clinical development organization, advance our partners’ missions and focus on innovative therapies in challenging disease areas and locations. This collaboration enhances our ability to locate and engage informed, motivated patients.
- Precision-targeted digital marketing strategies: Leveraging our deep understanding of patients’ mindsets and media habits, we create measurable, goal-oriented digital and social marketing campaigns that effectively locate and engage ideal study populations, resulting in higher quality study participants and reduced site burden.
- Breakthrough creative: Our in-house creative expertise, driven by our deep patient knowledge and insights, is the foundation of our recruitment and engagement success. Always patient first, we harness our deep understanding of patient needs, preferences, and behaviors to develop impactful creative strategies and engaging content that resonate meaningfully, foster genuine connections, and drive enrollment.
Match the right patients with the right trials
Our multi-layered screening and hand-off process ensures that only the most qualified, motivated patients progress to sites. Powered by our end-to-end patient recruitment platform and global patient navigators, we maximize enrollment efficiency and minimize site and patient burden.
Quality and scalable primary and secondary pre-screening
- Digital primary pre-screening: Automated online health questionnaires and health surveys tailored to each protocol, designed by our recruitment experts and clinicians, instantly filter out ineligible candidates.
- Patient navigators: In-person navigators conduct secondary pre-screening, to complement prior steps, and ensure only highly qualified referrals are sent to sites.
- Clinical professionals: Can be included in our workflow at any time for additional quality and/or to facilitate medical history reviews.
- Proactive outreach: We monitor progress at all times and ensure ongoing engagement via personalized reminders and check-ins with patients who screened but did not follow through with their first site appointment, maximizing value and referrals.
Our navigators are country-based or native speakers, and field 65,000+ calls per month in more than 20 languages to validate key criteria and address initial questions.
SMART pre-screening, embedding AI for quality referrals
- Health record extraction: Seamless to enable real time medical history access.
- AI-enabled probability rating: Proprietary algorithms assess health records with the protocol’s inclusion/exclusion criteria to provide a “probability-to-enroll” rating, reducing time spent on ineligible patients and increasing quality referrals to sites.
Sites are our partners
- Last-mile delivery: Our platform automates triggers to sites when a referral is ready for review. Complemented by personalized navigator support to collaborate on referral conversion with minimal site burden.
Our end-to-end recruitment platform and AI powered analytics
By combining advanced technology, data, and AI, our patient first digital solutions transform patient matching from a bottleneck into a competitive advantage—enrolling patients faster, smarter, with quality and at scale.
- User experience and interface: Intuitive and user-friendly interfaces that enhance engagement and streamline interactions for patients, sites, and clients.
- AI integration: Advanced AI algorithms that optimize patient matching, predict patient behavior, and improve recruitment strategies.
- Big data lake: A robust data lake that aggregates historical data from our Patient Research Registry as well as current patient data to provide actionable insights for recruitment assessments, initial study outreach strategies, and real-time project monitoring.
- Unified dashboards and portals: Single, effective dashboards and portals for patients, sites, and clients, offering real-time visibility into referral status, patient communications, and proposed next steps.
- API integrations: Seamless bi-directional data flow through API integrations, ensuring your EDC/CTMS systems are always up to date without manual entry.
Patient First Digital Solutions
Focused on streamlining diverse workflows across our LOCATE and MATCH delivery models enhanced by novel technology solutions to generate better insights and optimize recruitment, Patient First Digital Solutions accelerates study-level enrollment and portfolio-level efficiencies, ultimately driving faster, smarter, and higher quality patient enrollment at scale.
HealthUnlocked™
Our online community transforming the healthcare and research intersection
HealthUnlocked empowers over 2 million members on their health care journey. By facilitating peer-to-peer discussions, it promotes the sharing of conditions and indications while providing educational materials in an interactive and secure environment.
- Peer to peer engagement
- Trial matching to enable research as a healthcare option
- Amplifying engagement for over 250 Patient Advocacy Groups across their communities
With HealthUnlocked, we are enabling research as a treatment option and creating new connections to transform traditional recruitment methods into a dynamic, patient first, engaged approach.
Get in touch
Ready to accelerate your recruitment strategy? Connect with us to learn how our patient first solutions can improve trial performance.