Evidence Synthesis, Modeling & Communication

The payer landscape is continuing to change and while the industry is rich with new technological and scientific innovations, healthcare budgets are stretched. Payers are increasing the evidence requirements for demonstration of a product’s value and its potential significance in both investigational and real-world practice settings. To address payer concerns and achieve favorable and timely coverage/reimbursement decisions, a coherent and connected value story, supported by strong economic evidence, must be carefully crafted and articulated.

PPD specializes in evidence, value and access through our Evidera business. Our Evidence Synthesis, Modeling & Communication group of more than 160 scientists, statisticians, modelers and consultants work as an integrated team to develop a convincing body of evidence and create a unified value story for your product.

We understand creating this story requires:

• A thorough understanding and alignment on your products’ key value messages
• Convincing underlying economic evidence
• A comprehensive strategy to achieve market access
• The ability to address the requirements and nuances of individual markets